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Discount policy in marketing

Discount policy in marketing


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Price component of the marketing mix involves decision regarding the base price, price policy, discount and credit. 3

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Definition: Price is the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk ...

The Pricing Strategy Matrix discussed in this article is derived from a paper by Joel Dean titled "Pricing Policies for New Products."


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